Four in ten people in the UK are unable to name a single online music service and nearly nine in ten music consumers (85%) who are aware of online music services have only heard of two established brands – iTunes and Amazon, according to a survey carried out by the British Market Research Bureau.
These troubling findings show that most consumers do not know where they can buy music online. The length of time a music service has been online does not translate into high consumer awareness either. 7Digital was one of the first legal download music services, but was only named by one percent of consumers. Established streaming services such as Spotify and Last.fm also scored very low, with less than two percent naming them.